Le BCBG et les classes sociales en France
Clarissa Rebecca Fredricka
1
, Airin Miranda
2
1
Program Studi Prancis, Fakultas Ilmu Pengetahuan Budaya, Universitas Indonesia, Depok, Indonesia
2
Program Studi Prancis, Fakultas Ilmu Pengetahuan Budaya, Universitas Indonesia, Depok, Indonesia
clarissar.fredericka@gmail.com
Abstract
This article examines the fashion style dress known by
the name of Bon Chic Bon Genre (BCBG) (or “preppy”) developed by the
Bourgeois in France after the oil crisis in 1979. This fashion style
reflects the social status of the group of persons who were members of the
highest social class in France at the time. The BCBG was born in the
middle-class community who wants to separate from other social classes
through manifestations of the values of this group. The goal is
to present the BCBG not only as a style of clothing but also the values
as the Bourgeois lifestyle. The details in the BCBG fashion style will be
analyzed using the semiotics of Roland Barthes. He explained that clothes
are the "signifiants" and the style or fashion
are the "signifiés" to find the "myth" that connects the signs that show the link between the
style of clothing with the bourgeois lifestyle. The results show that the
Bourgeois distinguish to determine its position or stand within the
company in France; and it is in a higher position than others. This
distinction of the Bourgeois will be examined using the theory of the
distinction of Pierre Bourdieu, which is a concept of the segregation of the dominant as a step to establish their position and distinguish their values
of others.
Keywords
BCBG, bourgeois, fashion, semiotics, theory of the distinction
References
2 Program Studi Prancis, Fakultas Ilmu Pengetahuan Budaya, Universitas Indonesia, Depok, Indonesia
clarissar.fredericka@gmail.com
Abstract
This article examines the fashion style dress known by the name of Bon Chic Bon Genre (BCBG) (or “preppy”) developed by the Bourgeois in France after the oil crisis in 1979. This fashion style reflects the social status of the group of persons who were members of the highest social class in France at the time. The BCBG was born in the middle-class community who wants to separate from other social classes through manifestations of the values of this group. The goal is to present the BCBG not only as a style of clothing but also the values as the Bourgeois lifestyle. The details in the BCBG fashion style will be analyzed using the semiotics of Roland Barthes. He explained that clothes are the "signifiants" and the style or fashion are the "signifiés" to find the "myth" that connects the signs that show the link between the style of clothing with the bourgeois lifestyle. The results show that the Bourgeois distinguish to determine its position or stand within the company in France; and it is in a higher position than others. This distinction of the Bourgeois will be examined using the theory of the distinction of Pierre Bourdieu, which is a concept of the segregation of the dominant as a step to establish their position and distinguish their values of others.
