Forcing a Cultural Understanding of Communication Technology about Vaccine Information in the Era of Covid Pandemic
Elva Ronaning Roe
, Sarmiati
, Revi Martha
Departemen Ilmu Komunikasi, FISIP, Universitas Andalas, Padang, Indonesia
elvarona80@gmail.com
Abstract
The Covid-19 pandemic has had a major impact on changing mindsets and daily behavior for merchants at Pasar Raya, Padang City. They are forced to be tech savvy to sell their wares. Previously, they did not care about a number of technology applications. They tend to sell their wares manually, interacting directly with buyers. Not only for selling, technology applications on mobile phones also help merchants a lot, especially vaccine information. This study used a qualitative method by taking a phenomenological approach to see how the experience of merchants in Pasar Raya in utilizing communication technology and updates on Covid-19 vaccine information at Pasar Raya. Interviews were conducted with 10 traditional merchants in Pasar Raya. The results of the study explain that the forced literacy of information and communication technology has become a new culture for merchants in Pasar Raya. Using of this technology is very helpful for merchants to keep up to date information, especially information on Covid-19 and the use of vaccines. Merchants are also connected in What's app Merchant groups to communicate.
Keywords
phenomenology, communication technology, vaccine, merchants, Pasar Raya
References
AlTakarli, N. S. (2020). China’s Response to the COVID-19 Outbreak: A Model for Epidemic Preparedness and Management. Dubai Medical Journal, 3(2), 44–49. https://doi.org/10.1159/000508448.
Catrileo, M. (2004). Intercultural Communication: A Reader. In Estudios filológicos. https://doi.org/10.4067/s0071-17132004003900019
Durhan, A. S., & Tahir, A. (2021). Pengaruh Terpaan Informasi Melalui Media Sosial Mengenai Vaksin Corona Sinovac Bagi Kesehatan Di the Influence of Information Through Social Media on the Level of Public Confidence in the Corona. Jurnal Penelitian Komunikasi Dan Opini Publik, 25(2), 106–107.
Garfin, D. R., Holman, E. A., Fischhoff, B., Wong-Parodi, G., & Silver, R. C. (2022). Media exposure, risk perceptions, and fear: Americans’ behavioral responses to the Ebola public health crisis. International Journal of Disaster Risk Reduction, 77(May), 103059. https://doi.org/10.1016/j.ijdrr.2022.103059
Habibie, D. K. (2018). Dwi Fungsi Media Massa. Interaksi: Jurnal Ilmu Komunikasi, 7(2), 79. https://doi.org/10.14710/interaksi.7.2.79-86
Khatimah, H. (2018). Posisi Dan Peran Media Dalam Kehidupan Masyarakat. Tasamuh, 16(1), 119–138. https://doi.org/10.20414/tasamuh.v16i1.548
Kurniawan, D., & Sutan, A. J. (2021). Penggunaan Sosial Media Dalam Menyebarkan Program Vaksinasi Covid-19 Di Indonesia. Kebijakan Publik, 12(1), 27–34.
Liu, W., Yue, X. G., & Tchounwou, P. B. (2020). Response to the COVID-19 Epidemic: The Chinese Experience and Implications for Other Countries. International journal of environmental research and public health. International Journal of Environmental Research and Public Health, 17(07), 2304-undefined. Retrieved from https://doi.org/10.3390/ijerph17072304
Rega, I., & Medrado, A. (2021). The Stepping into Visibility Model: reflecting on consequences of social media visibility–a Global South perspective. Information Communication and Society, 0(0), 1–20. https://doi.org/10.1080/1369118X.2021.1954228
Schaffer Deroo, S., Pudalov, N. J., & Fu, L. Y. (2020). Planning for a COVID-19 Vaccination Program. JAMA - Journal of the American Medical Association, 323(24), 2458–2459. https://doi.org/10.1001/jama.2020.8711
Suryani, W. (2013). Komunikasi Antarbudaya: Berbagi Budaya Berbagi Makna. Jurnal Farabi, 10, 1–14.
elvarona80@gmail.com
Abstract
The Covid-19 pandemic has had a major impact on changing mindsets and daily behavior for merchants at Pasar Raya, Padang City. They are forced to be tech savvy to sell their wares. Previously, they did not care about a number of technology applications. They tend to sell their wares manually, interacting directly with buyers. Not only for selling, technology applications on mobile phones also help merchants a lot, especially vaccine information. This study used a qualitative method by taking a phenomenological approach to see how the experience of merchants in Pasar Raya in utilizing communication technology and updates on Covid-19 vaccine information at Pasar Raya. Interviews were conducted with 10 traditional merchants in Pasar Raya. The results of the study explain that the forced literacy of information and communication technology has become a new culture for merchants in Pasar Raya. Using of this technology is very helpful for merchants to keep up to date information, especially information on Covid-19 and the use of vaccines. Merchants are also connected in What's app Merchant groups to communicate.Keywords
phenomenology, communication technology, vaccine, merchants, Pasar RayaReferences
AlTakarli, N. S. (2020). China’s Response to the COVID-19 Outbreak: A Model for Epidemic Preparedness and Management. Dubai Medical Journal, 3(2), 44–49. https://doi.org/10.1159/000508448.
Catrileo, M. (2004). Intercultural Communication: A Reader. In Estudios filológicos. https://doi.org/10.4067/s0071-17132004003900019
Durhan, A. S., & Tahir, A. (2021). Pengaruh Terpaan Informasi Melalui Media Sosial Mengenai Vaksin Corona Sinovac Bagi Kesehatan Di the Influence of Information Through Social Media on the Level of Public Confidence in the Corona. Jurnal Penelitian Komunikasi Dan Opini Publik, 25(2), 106–107.
Garfin, D. R., Holman, E. A., Fischhoff, B., Wong-Parodi, G., & Silver, R. C. (2022). Media exposure, risk perceptions, and fear: Americans’ behavioral responses to the Ebola public health crisis. International Journal of Disaster Risk Reduction, 77(May), 103059. https://doi.org/10.1016/j.ijdrr.2022.103059
Habibie, D. K. (2018). Dwi Fungsi Media Massa. Interaksi: Jurnal Ilmu Komunikasi, 7(2), 79. https://doi.org/10.14710/interaksi.7.2.79-86
Khatimah, H. (2018). Posisi Dan Peran Media Dalam Kehidupan Masyarakat. Tasamuh, 16(1), 119–138. https://doi.org/10.20414/tasamuh.v16i1.548
Kurniawan, D., & Sutan, A. J. (2021). Penggunaan Sosial Media Dalam Menyebarkan Program Vaksinasi Covid-19 Di Indonesia. Kebijakan Publik, 12(1), 27–34.
Liu, W., Yue, X. G., & Tchounwou, P. B. (2020). Response to the COVID-19 Epidemic: The Chinese Experience and Implications for Other Countries. International journal of environmental research and public health. International Journal of Environmental Research and Public Health, 17(07), 2304-undefined. Retrieved from https://doi.org/10.3390/ijerph17072304
Rega, I., & Medrado, A. (2021). The Stepping into Visibility Model: reflecting on consequences of social media visibility–a Global South perspective. Information Communication and Society, 0(0), 1–20. https://doi.org/10.1080/1369118X.2021.1954228
Schaffer Deroo, S., Pudalov, N. J., & Fu, L. Y. (2020). Planning for a COVID-19 Vaccination Program. JAMA - Journal of the American Medical Association, 323(24), 2458–2459. https://doi.org/10.1001/jama.2020.8711
Suryani, W. (2013). Komunikasi Antarbudaya: Berbagi Budaya Berbagi Makna. Jurnal Farabi, 10, 1–14.
