Public Education Through E-commerce in Increasing Competitiveness of Small and Medium Enterprises during the Covid-19 Pandemic
Reza Gusmanti
, Yanti Shantini
, Ihat Hatimah
Department of Community Education Universitas Pendidikan Indonesia, Bandung, Indonesia
rezagusmanti@upi.edu
Abstract
The COVID-19 pandemic has changed various aspects of human life today, especially in the world of the community economy. This requires all elements of society, especially small and medium business (UMKM) activists to adapt to survive during the COVID-19 pandemic. The purpose of this research is general public education through e-commerce in increasing the competitiveness of UMKM during the COVID-19 pandemic. This study used descriptive qualitative method. The population in this study are small and medium enterprises. In an effort to obtain data, information and facts in the field research, the writer uses observation, interview and documentation techniques. The results of the study show that the community needs education related to buying and selling through e-commerce, UMKM as businesses whose existence is busy in the community also have an impact.
Keywords
public education, E-commerce, small and medium enterprises
References
Ambarwati, A., & Sobari, I. S. (2020). Membangun Jiwa Kewirausahaan Di Era Milenial Bagi ahasiswa Institut Stiami Kampus Tangerang Selatan. Jurnal Komunitas: Jurnal Pengabdian Kepada Masyarakat, 2(2), 140–144. https://doi.org/https://doi.org/10.31334/jks.v2i2.736
Christian, M. (2017). Pengaruh Faktor Perilaku Pada Kelompok Millineal Terhadap Keinginan Untuk Berwirausaha. Journal of Business & Applied Management, 10(2), 92–105. https://doi.org/10.30813/jbam.v10i02.930
Huberman, A. M., Saldana, J., & Miles, M. B. (2014). Qualitative Data Analysis (T. Rohindi, trans.). Depok: UI Press.
Husain, H., Wahyudi, M., Safi’i, M., & Zarlis, M. (2020). E-Bisnis Solusi Inovatif Penggerak Ekonomi Masyarakat Pandemi Covid 19. Prosiding Seminar Nasional Riset Dan Information Science (SENARIS), (2), 100–104.
Irayani, I. G. A., & Ayuningsasi, A. A. K. (2021). Pengaruh Tingkat Pendidikan Dan Jenis Produk Terhadap Pemanfaatan E-commerce Dan Omzet Penjualan Pada UMKM Di Kota Denpasar. E-Jurnal EP Unud, 10(2), 658–685. Retrieved from https://ojs.unud.ac.id/index.php/eep/article/view/60632
Jalius, J., Sunarti, V., Azizah, Z., & Gusmanti, R. (2019). Implementation of Life Skills in Order to Add Family Income and Contributions to Empowerment of Women. KOLOKIUM: Jurnal Pendidikan Luar Sekolah, 7(2), 154–159. https://doi.org/https://doi.org/10.24036/kolokium-pls.v7i2.354
Kotler, P., Kartajaya, H., & Setiawan, I. (2010). Marketing 3.0: Mulai dari Produk ke Pelanggan ke Human Spirit. Jakarta: Erlangga.
Kusumastuti, A. D. (2020). Pengaruh Pandemi Covid-19 terhadap Eksistensi Bisnis UMKM dalam Mempertahankan Business Continuity Management (BCM). E-Journal Administrasi Bisnis, 8(3), 224–232. Retrieved from http://e-journals.unmul.ac.id/index.php/jadbis/article/view/4188
Swastha, B., & Irawan. (2005). Asas-asas Marketing. Liberty.
Wardani, C. W., Diana, M. E., Febriyanto, M. A., Khasanah, N. U., & Nugraha, R. D. O. (2020). Pelatihan E-commerce sebagai Solusi Perbaikan Perekonomian di Masa Pandemi Covid. Semarang. Retrieved from https://kkn.unnes.ac.id/lapkknunnes/32004_3322152008_6_Desa
rezagusmanti@upi.edu
Abstract
The COVID-19 pandemic has changed various aspects of human life today, especially in the world of the community economy. This requires all elements of society, especially small and medium business (UMKM) activists to adapt to survive during the COVID-19 pandemic. The purpose of this research is general public education through e-commerce in increasing the competitiveness of UMKM during the COVID-19 pandemic. This study used descriptive qualitative method. The population in this study are small and medium enterprises. In an effort to obtain data, information and facts in the field research, the writer uses observation, interview and documentation techniques. The results of the study show that the community needs education related to buying and selling through e-commerce, UMKM as businesses whose existence is busy in the community also have an impact.Keywords
public education, E-commerce, small and medium enterprisesReferences
Ambarwati, A., & Sobari, I. S. (2020). Membangun Jiwa Kewirausahaan Di Era Milenial Bagi ahasiswa Institut Stiami Kampus Tangerang Selatan. Jurnal Komunitas: Jurnal Pengabdian Kepada Masyarakat, 2(2), 140–144. https://doi.org/https://doi.org/10.31334/jks.v2i2.736
Christian, M. (2017). Pengaruh Faktor Perilaku Pada Kelompok Millineal Terhadap Keinginan Untuk Berwirausaha. Journal of Business & Applied Management, 10(2), 92–105. https://doi.org/10.30813/jbam.v10i02.930
Huberman, A. M., Saldana, J., & Miles, M. B. (2014). Qualitative Data Analysis (T. Rohindi, trans.). Depok: UI Press.
Husain, H., Wahyudi, M., Safi’i, M., & Zarlis, M. (2020). E-Bisnis Solusi Inovatif Penggerak Ekonomi Masyarakat Pandemi Covid 19. Prosiding Seminar Nasional Riset Dan Information Science (SENARIS), (2), 100–104.
Irayani, I. G. A., & Ayuningsasi, A. A. K. (2021). Pengaruh Tingkat Pendidikan Dan Jenis Produk Terhadap Pemanfaatan E-commerce Dan Omzet Penjualan Pada UMKM Di Kota Denpasar. E-Jurnal EP Unud, 10(2), 658–685. Retrieved from https://ojs.unud.ac.id/index.php/eep/article/view/60632
Jalius, J., Sunarti, V., Azizah, Z., & Gusmanti, R. (2019). Implementation of Life Skills in Order to Add Family Income and Contributions to Empowerment of Women. KOLOKIUM: Jurnal Pendidikan Luar Sekolah, 7(2), 154–159. https://doi.org/https://doi.org/10.24036/kolokium-pls.v7i2.354
Kotler, P., Kartajaya, H., & Setiawan, I. (2010). Marketing 3.0: Mulai dari Produk ke Pelanggan ke Human Spirit. Jakarta: Erlangga.
Kusumastuti, A. D. (2020). Pengaruh Pandemi Covid-19 terhadap Eksistensi Bisnis UMKM dalam Mempertahankan Business Continuity Management (BCM). E-Journal Administrasi Bisnis, 8(3), 224–232. Retrieved from http://e-journals.unmul.ac.id/index.php/jadbis/article/view/4188
Swastha, B., & Irawan. (2005). Asas-asas Marketing. Liberty.
Wardani, C. W., Diana, M. E., Febriyanto, M. A., Khasanah, N. U., & Nugraha, R. D. O. (2020). Pelatihan E-commerce sebagai Solusi Perbaikan Perekonomian di Masa Pandemi Covid. Semarang. Retrieved from https://kkn.unnes.ac.id/lapkknunnes/32004_3322152008_6_Desa
