The community is one of the sectors that is heavily affected by the situation due to the Covid-19 pandemic. Starting from urban communities to rural communities, they are required to be able to adapt to changes that have occurred due to the outbreak of the Covid-19 virus. During the Covid-19 pandemic, it was not only the order of people's lives that changed from previously all activities could be carried out freely outside the home without being restricted by anything, but the current condition is that all activities are limited, for activities outside the home must comply with the Covid-19 health protocol . This has a profound impact on the welfare of the community, with restrictions on activities outside the home making people helpless, many employees or laborers are laid off, the economy deteriorates. In response to the spread of the Covid-19 virus, it has entered a new normal life. This research tries to elaborate on this phenomenon, especially related to the optimization of empowerment as an effort to increase the potential of people in the new normal era. The method used is literature study. The findings in this study, namely that in community empowerment in the new normal era, it can be optimized by developing all the potential of the community, the government can work together with the community in adapting behavior in the new normal era.