Abstract

Nomadic tourism is a new tourism trend in Indonesia which is being proposed by the Ministry of Tourism. One of the destinations that provides nomadic tourism-based accommodation is Bandung Regency, Ciwidey District, and Rancabali District. This research focuses on tourist preferences in choosing nomadic tourism-based accommodation in Bandung Regency through cultural, social, personal, and psychological factors. This study uses a quantitative descriptive approach. The primary data of the study were obtained from 183 questionnaires distributed to tourists who were camping or staying in glamping in five locations namely Rancaupas, Ciwidey Valley resorts, Hejo Forest, Legok Kondang Lodge, Glamping Lakeside Rancabali. The measurement scale used is the Likert scale. This study resulted in that the four preference factors were equally important for tourists in choosing nomadic tourism-based accommodation in Bandung Regency.

Keywords

accommodation, nomadic tourism, preference factor, tourist preference