Tourist Perception Regarding Orchid Forest As A Digital Tourism Area in West Bandung Regency

Jatmiko Edy Waluyo ,  Elizabeth Lily ,  Nisha Shilla ,  Muhammad Anas Yokasano
Travel Industry Study Program, STP NHI Bandung, Indonesia
jae@stp-bandung.ac.id

Abstract

Orchid Forest is a digital tourist area in West Bandung Regency. The Orchid Forest is officially created as a digital destination by the Ministry of Tourism. The inauguration was carried out by Minister of Tourism Arief Yahya. In this case, tourist perception is needed to find out what is the demand of tourists to make Orchid Forest as a digital tourist area in Bandung Regency. So it can provide input for the development of digital tourism, and will attract more tourists to visit. This research is a comparative descriptive study with a quantitative approach based on the results of interviews with area managers and the results of the Annova scale analysis of tourist perceptions consisting of 133 respondents. Based on the results of our study, the existence of gender differences and tourist goals influenced perception.

Keywords

digital tourism, perception, tourists
Volume 04, 07 Jul 2020
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