Abstract

People, products, technology, and information have influenced each other since life began. History has shown that the work of art as a man-made product in the society receives influence from many different angles such as power and technology. That influence has grown bigger and wider as globalization expands. The development in the world of technology and information gives a different yet significant impact to people’s lives. What has happened in the increased global world leads to the formation of borderless society. The intertwined cultural identities became the root of the revolutionary changing in the reinvention of kebaya designs. The reproduction of kebaya designs shows that the designs have shifted from the main stream designs to the borderless designs. The old patterns of kebaya are modified by combining materials and new patterns that have never been appeared in the main stream kebaya designs.  Based on the above explanation, this paper explores the reinvention of kebaya by Anne Avantie (Indonesian remarkable designer) and the rapid distribution of the copies in this digital technology era. The result of this study shows that the borderless kebaya designs are well accepted by the society.

Keywords

Avantie’s kebaya, Borderless society, digital technology era, globalization, kebaya design

References