Abstract

Co-working space is an alternative workspace, which offers different concept and spirit from offices in general. Co-working space is aimed to workers who need a flexible place and time to collaborate and expand their network. As a social space, co-working space cannot be separated from the growth of millennial generation as freelancers, who entered the labor market since 2000’s. This research is aimed to analyze the consumption practice of co-working space’s user. There are two chosen users of co-working space located in Jakarta that are used as subjects in this research by interview. Using Henri Lefebvre’s theory about production of space, this research shows that: 1) there is a shift in meaning of work, from duty-ethic to fun-ethic 2) millennial generation’s competence of information and communication technology makes it possible for them to do creative work with no limit of time. Flexibility becomes lifestyle. Blurred line between work time and leisure time is a privilege that can’t be owned by other workers. In the end, it is a strategy to create a social distinction, that co-working space’s users are different from workers in general.  

Keywords

consumption practice, co-working space, freelancer, lifestyle, social distinction

References